Blog
Thoughts on AI-native design, product workflows, and the future of industrial design.
China Designs Cars Three Times Faster Than the West — and It Has Nothing to Do With Factories
The uncomfortable truth every Western design studio is quietly living with — and the one lever that actually closes the gap.
By Mary
AI Is the Next Clay — But It Starts in 2D
Depix introduces Vibe Design — a new framework for AI-native product design that shifts maturity upstream, reduces costly 3D iteration, and helps teams make better creative decisions before committing resources.
By Christian Braun
Your best designers are still sketching. Your competitors are running the slot machine.
Most design teams use AI like a search engine. The ones pulling ahead treat it like a slot machine — and they're right to.
By Philip Lunn
0.0233 seconds.
The closest Indy 500 in 110 years. And a homage, in carbon and pixels, from one of our own.
By Philip Lunn
Stop upskilling. Start unlearning.
Every enterprise rolling out AI is asking the wrong question. The bottleneck was never the tool. It's the chair people have been sitting in for fifteen years.
By Philip Lunn
Your New Design Team Is a Network of Agents
The teams shipping the most interesting work right now aren't asking which model is best — they're asking which team of agents is best. And like any good team, the magic isn't in any individual member. It's in the orchestrator that knows when to call on whom.
KeyShot vs Vizcom vs Depix: Which AI Visualization Tool Is Best for Product Design Teams?
Design teams today don't just need better renders. They need faster decisions, clearer communication, and a more efficient way to turn early ideas into visuals that people can understand immediately.
Develop3D Live 2026: The Real Challenge Is Not Generating Digital Output. It Is Getting to Physical Outcomes.
A phrase surfaced at Develop3D Live 2026 that framed the whole day: bits to atoms. AI can generate plausible outputs faster than ever — the harder question is whether those outputs can survive contact with reality.
By Derek Cicero
The CMF Process Is Broken. We're Fixing It.
Getting color, material, and finish right is one of the most time-consuming parts of product development — and one of the most important. We built Depix CMF Vision to change that.
Depix Featured in Develop3D Magazine — and Speaking at Develop3D Live
Depix is featured in the February/March 2026 edition of Develop3D Magazine with a two-page spread on our AI-driven visualization technology. We're also a featured speaker at Develop3D Live on March 25th in Coventry.
What If the Charger Is the Presentation Device?
This didn't start with technology. It started with desire. What if a daily object could create the same feeling as a luxury artifact? A portable 3-in-1 charger with an integrated 4K projector.
Form Follows Intent™
Why 'form follows function' no longer fits the AI era — and how Form Follows Intent™ reframes the challenge of design for product teams and AI systems alike.
By Christian Braun
Design by Intent™: PreCAD Changes the Equation
The traditional product design workflow buries designers under months of decisions before a single line of CAD is drawn. PreCAD collapses that entirely — compressing ideation, decision-making, and visualization into minutes.
What AI-Native Product Design Actually Means
Most AI design tools bolt intelligence onto existing workflows. We built Depix differently — from the ground up, around the idea that a machine should handle the tedious parts so you can focus on intent.
From Concept to 3D Model in Under Five Minutes
A walk-through of how Depix compresses what used to take days into a single, focused session — from first idea to production-ready 3D output.
Depix is SOC2 Type 2 Certified.
Enterprise design teams need more than great tools — they need tools they can trust. We completed our SOC2 Type II audit in January 2026.
Building in Montreal: Why Location Still Matters
We chose Montreal deliberately. The city's engineering talent, design culture, and cross-industry density give Depix an edge that's hard to replicate elsewhere.
From iPad Sketch to Rendered Reality in Depix Design Lab: Maserati's Klaus Busse at MDC Milan
At the Mobility Design Conference in Milan, Maserati Head of Design Klaus Busse sketched a Maserati on an iPad — and we brought it to life in seconds using Depix Design Lab.
By Philip Lunn
Autodesk Automotive Innovation Forum 2025
Depix and Ideenkultivierung will be showcasing our latest software plugin for Autodesk VRED along with Design Lab at the Automotive Innovation Forum 2025, May 13–14 in Darmstadt, Germany.
By Philip Lunn
Lamborghini's Mitja Borkert Brings a Sketch to Life at MDC Milan
At the Mobility Design Conference in Milan, Lamborghini Design Director Mitja Borkert sketched a concept live — and we transformed it into photorealistic renders in real time using Depix Design Lab.
By Philip Lunn
Unlock Your Brand's Visual DNA: How to Fine-Tune Depix's AI for Consistent, On-Brand Designs
Capture the essence of your brand's visual identity and apply it effortlessly to new designs. A step-by-step guide to fine-tuning Depix's AI on your own images.
Bridging the Gap: How Generative AI Integrates 2D, 3D, and Physical Workflows
In car design, the creative process often feels like a juggling act between sketching, 3D modeling, and clay sculpting. Depix's generative AI unifies these stages into a single, fluid process.
The Convergence of AI and 3D: A New Era in Digital Image Creation
The digital art world is experiencing a fundamental transformation as AI image generation merges with traditional 3D modeling and rendering workflows, creating powerful new hybrid approaches.
From Clay to Reality: Exploring Design Lab's Style Drive Technology
Style Drive performs 'visual translation' — preserving a clay model's exact form and proportions while adopting real-world materials, lighting, and environmental depth.
Cor Seenstra Reimagines the Chevrolet Bel Air
Cor Seenstra, on CarDesignTV, tackled an ambitious challenge: reimagining the Chevrolet Bel Air for the modern era using Depix's AI-powered rendering platform.