Unlock Your Brand’s Visual DNA: How to Fine-Tune Depix’s AI for Consistent, On-Brand Designs
Unlock Your Brand’s Visual DNA: How to Fine-Tune Depix’s AI for Consistent, On-Brand Designs
Imagine capturing the essence of your brand’s visual identity—its unique "brand DNA"—and applying it effortlessly to new designs or breathing fresh life into older ones. With Depix’s AI-powered style transfer, you can fine-tune a model on a set of images to encode your brand’s specific style and use it across your entire design lineup. In this blog post, we’ll walk you through the process, showcase its potential with a practical example, and highlight why this feature is a game-changer for maintaining brand consistency while sparking innovation. In this case we will apply the “style” of a Rolex Oyster Chronograph on a watch of a different shape. Showing how you can use Depix to get ideas on a new product line.
Why Fine-Tuning AI for Your Brand Matters
Every brand has a signature look: the colors, textures, shapes, or design motifs that make it instantly recognizable. But ensuring that new products align with this identity—or that older designs feel relevant today—can be time-consuming and tricky. That’s where Depix’s AI comes in. By training our model on a curated set of your brand’s images, you can teach it to understand and replicate your unique style, then apply it seamlessly to any design, new or old.
Here’s how you can make it happen.
Step-by-Step Guide: Fine-Tuning Depix’s AI on Your Images
Follow these steps to tune Depix’s AI model on a set of images and apply your brand’s DNA to new or older designs.
1. Select Your Image Set
What to Include: Gather a collection of images that embody your brand’s visual identity. These could be product photos, marketing materials, or iconic designs that showcase your style.
How Many: Aim for 5–30 high-quality images to give the AI a robust understanding of your brand’s elements—think color palettes, patterns, and key design features.
Tip: Diversity is key, but keep the set cohesive to reflect your brand’s core aesthetic.
2. Prepare Your Images
Quality Check: Ensure your images are high-resolution and consistent in theme. Clear, crisp visuals help the AI learn more effectively.
Organization: Use Depix’s platform to upload and organize your dataset easily. You can crop or tweak images directly in the tool for uniformity.
Tip: Consistent lighting or backgrounds can improve the AI’s ability to focus on stylistic details.
3. Fine-Tune the Model
The Process: Launch the fine-tuning process through Depix’s user-friendly interface. The AI will analyze your image set, identifying and learning the patterns, textures, and elements that define your brand.
Typical training set of 5-30 images within a family of related images. In this case, the images were not labeled with any special labels. Labeling can improve inference accuracy when using a text prompt.
4. Apply the Style to New or Older Designs using the create tab.
New Designs: Upload the concept or sketch, select your fine-tuned model, and watch Depix apply your brand’s style instantly.
Older Lineup: Revitalize archived designs by uploading them to the platform and letting the AI refresh them with your learned brand DNA.
Flexibility: Fine-tune the intensity of the style application to balance heritage with innovation.
Tip: Generate many iterations varying influence of the source image while keeping the prompt the same. Then choose the one you like the most from the array of new creations.
Generate an array of new watches varying the influence of the base image until you find “the one”.
Real-World Example: Applying the style of modern watch with a very different shape on a round chronograph.
Let’s see this in action with a hypothetical scenario. Picture a watch brand known for its elegant dials and vintage metal straps. They want to update their classic lineup for a modern audience while keeping the timeless charm intact.
Step 1: They select 30 images one of their best-selling watches, highlighting intricate bezels, classic fonts, and metals.
Step 2: The images are uploaded to Depix.
Step 3: Fine-tune the AI model by clicking “train”
Step 4: They use Style Drive to appliy the style of other watches or fashing images, or another creative choice. Get creattive with your style driver image and then choose your favorites.
Why This Works for Your Brand
Fine-tuning Depix’s AI on your images offers powerful benefits:
Consistency: New products or refreshed classics stay unmistakably “on-brand,” no matter when they were designed.
Efficiency: Automate style application, saving hours of manual tweaking so your team can focus on creativity.
Versatility: Blend your brand’s heritage with modern trends, keeping your lineup fresh and relevant.
Whether you’re launching a new collection or reviving an older lineup, this process ensures your brand’s DNA shines through every design.
For me this was the winner. It’s not perfect, but its the worst it will ever be, and not bad as a result of a two hour creative session. AI has allowed me (an engineer) to explore a creative side and create images that I have only dreamed about. What will you create?
Get Started with Depix Today
Depix’s AI doesn’t just mimic styles—it learns them, making it the ultimate tool for brands and designers who value precision and innovation. Ready to tune an AI model on your images and see your brand’s style come to life? Sign up for Depix, upload your image set, and start fine-tuning today. Your next standout design—or refreshed classic—is just a few clicks away.
This approach not only keeps your brand consistent but also opens up a world of creative possibilities. Try it out, and let us know how Depix helps you bring your brand’s visual DNA to every design!